Provide Certainty!

I was reading a text some days ago, a text in which the author was extremely frustrated by the lack of action and engagement of the crowd versus political issues regarding corruption, unlawfulness, lack of commitment for meaningful action, plain stupidity, etc. I pondered a bit on this and I thought that a return to …

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The SCARF model

The SCARF model of social needs by David Rock seems to be a very elegant way of understanding the needs of the person, especially in the business environment. Here is a simple and intuitive description of the model: Status – Your importance compared to others. Certainty – Predicting the future and the change. Autonomy – …

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