The SCARF model

The SCARF model of social needs by David Rock seems to be a very elegant way of understanding the needs of the person, especially in the business environment.
Here is a simple and intuitive description of the model:

SCARF Model David Rock

Status – Your importance compared to others.
Certainty – Predicting the future and the change.
Autonomy – The sense of control over events and the need to feel you have a choice.
Relatedness – The sense of safety with others, where you feel part of the social group.
Fairness – The fair exchanges between people.

If some of these domains are under threat, we experience an “away” feeling. If these needs are met, we experience a “towards” feeling.

~ Thanks Cristian Albu.

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3 thoughts on “The SCARF model

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